Imported Wine Tracking Study (January, 2013)
The imported wine tracking study was begun in 2008, repeated in 2010, and again in 2012. Two separate reports comprise this study. The first is a report on U.S. wine consumer awareness, usage, preferences, and qualitative evaluations of wines from France, Germany, Spain, Portugal, Italy, South Africa, Argentina, Chile, New Zealand, and Australia. In the 2012 survey, Austria is added, and there is questioning on major regions such as Bordeaux, Burgundy Rhone, Loire, Provence, Southwest France, Languedoc-Roussillon, Beaujolais, Alsace, Rias Baixas, Chianti, Piedmont, Rioja, Ribera del Duero, Penedes, and Priorato. The second report is based on insights from the Wine Opinions trade panel, with a focus on distributors, retailers, and the restaurant tier of the trade. The trade report covers the same countries and regions as the consumer report. The consumer study alone is $1,900 for a download of the PDF report. (ITC2012) The trade study alone is $900 for a download of the PDF report. (ITT2012). The reports can be purchased together for $2,400 (ITBOTH2012).

Core Track Volume 6 PDF file (March 2011)
This report offers tracking data on high frequency wine consumers, comparing their purchasing and consumption behaviors in 2010 versus 2009. The report offers data on wine preferences and sales by price point and domestic region, as well as which specific types of wine consumers are purchasing (including imports). The report also takes an in-depth look at wine consumption at home and on premise by day of the week, time of day, and by a variety of "with and without"” food occasions. The behaviors of "high end" wine buyers (who purchase wines over $20 monthly or more often) are noted, as well as comparison of purchases across generations, where significant. Price is $495 for download of PDF report. CT6

Market Track Volume 1 PDF file (September 2009) – This report offers comprehensive insights on the effects of the economy on U.S. wine consumer and wine trade attitudes, purchase patterns, and trends.  Trade and consumer wine preferences over and under $20 are detailed by imported and domestic wine sources, including major California wine regions.  On and off-premise spending patterns, wine club membership shifts, consumer-direct sales, and price point trends are also detailed in this report.  Price is $395 for download of PDF report. MT1

Trade Track Volume 1 PDF file (January 2009) – This report details the projections for wine industry growth in 2009 among leaders in all tiers of the U.S. wine trade. Growth potential for wine types, varietals, and regions in 2009 is also evaluated. Other topics covered in the report include the assessment of emerging red wine varietals; the perceived quality and value of Grenache or Garnacha wines from global sources; the influence of wine bloggers and critics; trends in alternative packaging for wine; and the degree to which "green" practices in the vineyard and winery affect wine sales potential. Price is $295 for download of PDF report. TT1

Core Track Volume 5 PDF file (December 2007) – This issue includes tracking data on consumer usage of, attitudes toward, and taste preferences for Chardonnay wines of all styles, with special inquiries into unoaked or low-oak input Chardonnays. The report also covers consumer purchase trends and taste preferences for Riesling wines from all major global and U.S. sources, as well as consumer attitudes, usage, and purchase preferences for red Bordeaux wines and competitive wines from diverse producing regions selling both over and under $30 a bottle. Price is $475 for download of PDF report. CT5

Purchase and Evaluation of Red Bordeaux and Competitive Wines (December 2007) Consumer usage, attitudes, and taste preferences for red Bordeaux wines and competitive wines from major producing regions at price points under and above $30 per bottle at retail. Price $195 for download of PDF report. CT5-1

Awareness, Trial, Purchase, and Consumer Interest in Riesling Wines (December 2007) Emerging trends in consumer awareness, trial, and taste preferences for Riesling wines from leading global and domestic U.S. sources. Evaluation of potential interest in Riesling purchase and trial by region. Price $195 for download of PDF report. CT5-2

Tracking report - Style Preferences for Chardonnay and Unoaked Chardonnay (December 2007) Comparison of consumer attitudes and taste preferences for Chardonnay wines versus previous year. Focus on consumer trial and level of interest in unoaked (or low oak input) Chardonnay wines. Price $195 for download of PDF report. CT5-3

Core Track Volume 4 - PDF File (May, 2007) – This issue includes tracking data on wine media usage and the influence of wine critics; tracking data on consumer purchase, usage and evaluation of upscale box wines; consumer awareness and evaluations of leading Napa Valley Cabernet Sauvignon producers, including representatives of both “cult” and “old guard” producers; perceptions of global warming and its potential effect on winegrape growing; and perceptions of the meaning of the term “fruit forward.”  Price $475 for download of PDF report. CT4

Influence of Robert Parker and the Wine Spectator – Tracking Study (May, 2007) Consumer usage of wine media and other sources of wine information and the perceived credibility of these as influencers of purchase.  Price $195 for download of PDF report.  CT4-1

Upscale Boxed Wine Usage and Attitudes – Tracking Study (May, 2007) Purchase and quality evaluation of the top fifteen brands of 3 liter boxed wine.  Consumer behavior and evaluation of boxed versus bottled wines.  Price $195 for download of PDF report.  CT4-2

Napa Valley Cabernet Sauvignon – Cult Wines vs. the Old Guard (May, 2007) Consumer awareness, purchase, and quality evaluation of leading Napa Valley “cult” Cabernet Sauvignon, versus the Cabernet Sauvignon of long-established producers.  Price $195 for download of PDF report.  CT4-3

Style Preferences for Chardonnay and Unoaked Chardonnay (October, 2006) Consumer and wine trade awareness and evaluation of Chardonnay styles, including unoaked and low-oak wines.  Price $195 for download of PDF report.  CT3-1

Oregon Wines – Trial and Tourism (October, 2006) Consumer visitation to Oregon and its wineries as a factor of quality evaluation of Oregon wines.  Price $195 for download of PDF report.  CT3-2

Pinot Noir Usage and Regional Preferences (October, 2006) Consumer awareness, trial, and quality/price evaluation of Pinot Noir wines from Burgundy, Oregon, New Zealand, and several California regions.  Price $195 for download of PDF report. CT3-3

Wine by the Glass Attitudes and Behaviors (October, 2006) Consumer purchase behavior and preferences by price point and occasion in the on-premise environment.  Price $195 for download of PDF report.  CT3-4

Evaluation of “Fun Wine” Purchases (March, 2006) Consumer purchase and quality evaluation of the top fifteen brands of “fun wine.”  Price $195 for download of PDF report.  CT2-1

Attitudes and Purchase Patterns Regarding Merlot (March, 2006) Consumer and wine trade attitudes and quality evaluations of Merlot versus other red wine varieties at different price points.  Price $195 for download of PDF report.  CT2-2

Attitudes and Beliefs Regarding “Second Label” Wines (March, 2006) Consumer awareness, trial, and attitudes of second label wines produced by leading California wineries, including general perceptions of the category and practice.  Price $195 for download of PDF report.  CT2-3

Retail Channels – Focus on Specialty Shops (March, 2006) Consumer purchase behavior for various styles and price levels of wine by shopping venue – club or warehouse stores, winery direct, supermarkets, fine wine stores, etc.  Price $195 for download of PDF report.  CT2-4

Purchase of Wines at Retail Over $100 (March, 2006) Consumer frequency of purchase and taste preferences for wines costing over $100 by type and country/region of origin.  Price $195 for download of PDF report.  CT2-5

Influence of Robert Parker and the Wine Spectator (December, 2005) Consumer usage of various sources of wine information and the perceived credibility of these as influencers of purchase.  Price $195 for download of PDF report.  CT1-1

Epicurean Magazine Readership (December, 2005) Wine consumer usage and rating of numerous media sources such as Food & Wine Magazine, Martha Stewart Living, Bon Appetit, et al.  Price $195 for download of PDF report.  CT1-2

Pinot Gris/Pinot Grigio Usage and Attitudes (December, 2005) Wine consumer purchase behavior and usage occasions for these wines from domestic and imported sources.  Price $195 for download of PDF report.  CT1-3

Emerging Sources of Imported Wine (December, 2005) Trial and quality evaluation of wines from Spain, South Africa, Argentina, New Zealand, and Germany. Price $195 for download of PDF report. CT1-5