Wine Opinions offers a broad range of quantitative and qualitative research products and services including ongoing tracking studies, syndicated research, and customized consumer and public opinion research. Wine Opinions research draws on its proprietary wine consumer panels as well as leading national consumer databases.   Customized research projects include consumer usage and attitude studies and consumer segmentation reports. Also available are customized concept testing studies, branding and packaging evaluations, brand and corporate communications reviews, and public opinion polling on industry issues.   Quarterly Core Track Wine Opinions maintains the largest online panel of core wine consumers ever assembled. Quarterly surveys are administered to this group, and are the basis for the ongoing series of "Core Track" reports on current hot topics in the industry. These include recent purchase and consumption habits, media usage, appraisal of wine styles by appellation and varietal, evaluation of brands in competitive frames, and other market behaviors and consumer trends.   Wine Review Weekly is an email newsletter sent each Monday morning, which summarizes the wine reviews published every week in the nation’s leading daily newspapers and news services. The top wine writers and the brands they review are highlighted in the newsletter, with links to their columns. Syndicated research projects are offered to wine marketers with common interests in consumer and market segments. These projects include shelf set tests; brand image and consumer preferences for wines of a given price/varietal segment; tests of wine list layout and pricing; and other such studies providing actionable market insight. Cost efficiencies and timely delivery make these projects valuable resources for the evaluation of brand and marketing strategies.   Focus groups may be conducted both live in major wine markets and online with the Wine Opinions core consumer panel. Emphasis on screening criteria, group segmentation, insightful discussion guidelines and experienced moderation are the hallmarks of Wine Opinions focus groups, producing accurate and discerning results and analysis.