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Wine Opinions offers a broad range of quantitative and qualitative research products and services including ongoing tracking studies, syndicated research, and customized consumer and trade research. Wine Opinions research draws on its proprietary wine consumer and trade panels as well as leading national consumer databases.
Quantitative Surveys
Customized research projects include consumer segmentation, usage, and attitude studies. Also available are customized concept testing studies, branding and packaging evaluations, brand and corporate communications reviews, and surveys of U.S. wine trade attitudes and trends.
Syndicated Surveys
Syndicated research projects are offered to wine marketers with common interests in consumer and market segments. These projects include wine region awareness and usage; brand image and consumer preferences for wines of a given price/varietal segment; tests of wine list layout and pricing; and other such studies providing actionable market insights. Cost efficiencies and timely delivery make these projects valuable resources for the evaluation of brand and marketing strategies.
Qualitative Research
"Vintrospectives" is a qualitative research service proprietary to Wine Opinions that is superior to either live or online focus groups in targeting, segmentation, and the depth and breadth of learnings gained. Drawing on the more than 6,000 members of the Wine Opinions consumer panel, group participants can be precisely recruited to meet clients’ needs. Vintrospectives combines online survey screening and segmentation, followed by in-depth moderated discussions and direct inquiries on client topics, and Wine Opinions analysis and reporting.
Reports
Several times a year, Wine Opinions surveys its consumer and trade panels on topics of current interest to wine marketers. These reports may focus on consumers alone (Core Track), trade members alone (Trade Track), or both trade and consumers (Market Track). These reports may be purchased on this site in the store section, where report topics and summaries are posted. |
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