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Wine Opinions performs the most relevant, penetrating and timely research and analysis of consumer tastes and trends in the industry. With its proprietary Core Wine Drinker Panel, as well as access to the leading national databases of wine consumers, Wine Opinions surveys provide an unmatched level of insight into U.S. wine consumer attitudes, preferences and behaviors.

Sample survey results from recent Wine Opinons studies can be accessed by clicking on one of the links below:

Core Track Reports  - Wine Opinions maintains the largest online panel of core wine consumers ever assembled. Quarterly surveys are administered to this group, and are the basis for the ongoing series of "Core Track" reports on current hot topics in the industry. These include recent purchase and consumption habits, media usage, appraisal of wine styles by appellation and varietal, evaluation of brands in competitive frames, and other market behaviors and consumer trends.

October 2006 Core Track Sample Charts and Graphs.

April 2006 Core Track Sample Charts and Graphs

December Core Track Sample Charts and Graphs

Hangtime Survey - This study was commissioned by the Napa Valley Grapegrowers, and is the first industry inquiry into U.S. wine consumer awareness and opinions of wine styles resulting from extended vineyard hangtime for red wine varietals.

Hangtime Survey Sample Charts and Graphs

Vintage Dating Survey - A study of 429 wine drinkers was commissioned by the California Association of Winegrape Growers to assess consumer knowlege of and attitude toward a number of interrelated issues pertaining to the practice of vintage dating of wines.

Vintage Dating Survey Sample Charts and Graphs
 
 
 
   
 
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